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Situation: Ludo Lab for Games Center plans to pitch a high-stake proposal to create an interactive game design class that happens entirely in Roblox. They need a strategist and writer to create the prototypes and pitch deck.

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Task:

1. Produce a proposal that includes a calendar and a tentative list of outcomes.

2. Design and write two prototype tasks that users can complete by accessing Roblox.

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Action:

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1. Set the goals in collaboration with the producer and program manager.

2. Ran competitive analysis to create a tentative list of ideas in collaboration with the game design and programming teams.

3. Validated the design by user testing and target group observation.

4. Submitted the prototype as a direct email marketing to the potential investors.

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Results:

• Presented the deck to the investors

• Helped to secure a $500,000 USD investment for the production

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